Developing functional foods or nutraceuticals is in itself a challenging task bordering olympic feat, at least when done properly.
The story begins at product concept generation where everything is possible and features like cost, portion size, nutritional value, flavor, appearance, texture, and preparation are evaluated and specifications are drafted. At this point development shifts towards formulation, one of the two key phases that will determine the product’s success (in case you are wondering, the other one is marketing which in turn will reply upon formulation to better promote the product).
Nutraceuticals and functional foods’ strengths rest on the nutritional value they bring to the consumer and formulation is where the nutritional value is built, either as part of the original specifications or as a formulation improvement. In any case understanding formulation prototypes is critical and even though the cost of measuring and analyzing nutritional value is more efficient than it used to be there is still a lot of room for improvement.
The cost of advanced nutritional and health function testing is still keeping many companies from further understanding their product formulations’ strenghts and weaknesses in detriment of their own ability to properly convery what their products can do but also in detriment of consumers who need information to make better decisions at the time of purchase. For this reason Brunswick Labs has been working for the past year on optimizing processes and implementing cost reduction policies that led to improved quality, reliability, and higher throughput. Higher demand for clinical studies and Product & Ingredient Testing Certification also contributed to higher utilized capacity and lower cost per analysis.
The result was the ability to provide high quality analyses at a much lower cost (up to 40% lower!) that were extended to Antioxidant Analysis (ORAC & other tests), Cellular and Enzymatic Analysis (health functions like Anti-inflammatory, Anti-aging, and Anti-obesity/diabetes), Oxidative Stress Analysis, Clinical Studies, and Product & Ingredient Testing Certification.
These benefits can also be applied not only to the functional foods, nutraceutical, and nutritional supplements but also to other industries such as cosmetics (cosmeceuticals) and pharmaceuticals as well.
To learn about R&D for your product contact us.